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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

Hey Player — Here's what we'll learn today:

  • 👷 Embracing the struggle in entrepreneurship by doing the “Hard Things”

  • 👓 Behind the scenes of the Apple Vision Pro

  • 📈 Deciding whether an investment is worthwhile

  • 💼 How some people get away with doing nothing at work

Happy Reading!
– Phelipe

Book of the Week

“The most important lesson in entrepreneurship: Embrace the struggle."

The Hard Thing About Hard Things is a guide for building and running a startup. Unlike most business books that focus on how to do things correctly, Horowitz emphasizes the importance of what to do when things go wrong. The author, a venture capitalist and entrepreneur, shares real-life insights and offers candid advice on navigating the toughest problems business leaders face.

Top Articles

A roundup of the week's most popular articles and essays from Playtext.

1. Why Tim Cook Is Going All In on the Apple Vision Pro (27 min)

Behind the scenes of creating the Apple Vision Pro, from its inception to its introduction to the market.

2. Deciding whether an investment is worthwhile (17 min)

The decision-making involved in making significant long-term investments, whether in your career, starting a business, or investing in one.

3. How some people get away with doing nothing at work (15 min)

“I don’t have a problem with being asked to do work; it’s just I’m not really being asked. — How do I initiate that conversation that’s, ‘Hey, I haven’t been doing much of anything this whole time. I need more to do’? You don’t really want to draw attention to it.”

Notes

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